The Japanese Brand Mitsubishi is all set to make a big comeback in the Indian car sales market this summer. Yes, you read it right. However, this time, the business will be operated with TVS Mobility as the company is likely to acquire around 30 percent stake in the company’s car dealership.
As per the details shared by Nikkei Asia, Mitsubishi is expected to invest around 5 billion to 10 billion yen ($33 million to $66 million) for the same. Reports say once the investment gets finalized or gets approval from the concerned entity, it will start dispatching its employees to dealerships in the country.
Mitsubishi and TVS Mobility Agreement
The report says that Mitsubishi will use TVS Mobility to set up business in India, which has overall 150 outlets nationwide. It will use these platforms to create a dedicated store for each car brand. However, the primary focus of the dealership will remain to boost the car sales of Honda as it is managed by TVS Mobility.
With the agreement, Mitsubishi aims to expand the Japanese car lineups in the country.
Plans for EV?
These dealerships will also offer a wide range of battery-powered cars, allowing the customers to turn to electrification.
To make it more accessible and easy, Mistibushi will also launch a digital platform, which will facilitate the interested ones to purchase insurance and make online service appointments. The decision will be taken to add further value to the business in the country.
Comments
0 comment