New Delhi: BlackBerry has launched its mid-range BlackBerry 10 smartphone - Z3 -in India at a price of Rs 15,990. The Z3 features a 1.2 Ghz dual-core processor, 1.5 GB RAM, 8 GB internal memory (expandable upto 32 GB).
The phone features a 5-inch (540 x 960 qHD resolution) display and a 5 megapixel rear camera. Its rear camera is capable of making 1080p HD video recordings.
The BlackBerry Z3 is the first phone manufactured by Foxconn. The phone supports a few Android apps out of the box. Android apps can be downloaded directly from the Internet. However, not all Android apps are supported.
However, the firm saw its share fall as devices powered by Google's Android OS and Apple iPhones gained strong traction in the market and despite launching its BlackBerry 10 OS, it has so far failed to re-gain foothold in the market.
While analysts suggest that pricing could be a major issue, the Z3 ,with its features and affordable pricing, could play a crucial role in reviving the fortune of the firm, they added.
Popular especially among the youth for its Curve range of devices and messaging app BBM, India was a strong market for the Waterloo-based firm. It had a 12.1 per cent share of the smartphone market during January-June 2012 period.
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