San Francisco: Walt Disney Co is in talks to buy Maker Studios, potentially valuing the fast-growing developer and publisher of YouTube entertainment videos at half a billion dollars or more, tech blog Re/code reported on Tuesday, citing anonymous sources.
If the deal goes through, it would be one of the largest investments in a YouTube developer by a traditional media giant. In past years, the website, which is owned by Google Inc, has tried to beef up revenue by fostering a community of professional and commercial developers, spurring the growth of channels such as Machinima and Maker.
Maker draws some 5.5 billion views monthly and has raised some $70 million in financing through investors such as Time Warner Investments.
Disney declined to comment. Maker Studios was not available for comment.
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