New Delhi: Network 18’s In.com has brought out the Fantastic Five - an interactive online travel series that chronicles the journey of five young travelers set out on an adventure to a dream destination - South Africa! This unique travel reality show is brought by In.com in association with South African Tourism.
The show provides a platform to people in India to showcase their blogging skills and passion for some adventure digital style! The Fantastic 5 contestants begin their journey on 6th July in South Africa and continue till 10th of July. Equipped with their mobile phones, video cameras and laptops, the Fantastic 5 have one mission – discover South Africa through their eyes and showcase their unique experiences through their individual perspectives.
The five travelers will visit the beautiful cities of Johannesburg, Durban, Cape Town and Port Elizabeth and the majestic Kruger National Park, all for five days and five nights! The Fantastic 5 contestants will connect with the world in real time constantly posting their blogs, uploading videos and sharing their experiences on the move.
Speaking about this first-of-its-kind initiative, Surya Mantha, CEO Web18 said, “Fantastic 5 is an innovative concept and reality show formats have been a huge success on television, hence it is really exciting for us to bring the concept of travel reality show to the online medium for the first time. The digital space ensures high interactivity and authenticity of the reality aspect of this game show and exposes the contestants on the web continuously through blogs, videos, pictures and chat. We are extremely fortunate to have got immense support from South African Tourism and South African Airways on this initiative.”
Commenting further on their association, Medha Sampat, Country Head – India, South African Tourism said, “South Africa has gained immense popularity as a holiday destination for Indians. We are suitably placed to offer a wide spectrum of holiday experiences for the avid traveler and are pleased to be reaching out to netizens in a manner that is most akin to them. In our endeavour to broad base our communication efforts, we are happy to partner Web18 in what is the first online initiative for us in market, and one of many in the months to come.”
Tauseef Khan, Country Head, South African Airways adds, "South African Airways is privileged to fly down the team of fantastic Five to South Africa on its direct flight from Mumbai to Johannesburg. I am sure the travellers will start feeling the warmth and hospitality of the Nation, the moment they step on the South African Airways flight at Mumbai Airport.
For the purpose of short-listing, the participants for Fantastic Five, the organizers had conducted online/ live auditions all over. The selection process included uploading a 1 minute travel video or a travel photo essay to showcase their travel writing skills. 15 people were short listed, out of which the best five were selected by the judges in an intense audition.
At the end of the journey, the contestant who gathers the best ratings for his travel blog, videos and who performs best in his tasks shall be chosen as the winner of FANTASTIC FIVE season I. The final gratification for the winner would be an assignment with the prestigious ‘Better Photography’ magazine, and a wild card entry into season II of Fantastic Five, coupled with some cool gadgets in store for the winner on the go!
Comments
0 comment