New Delhi: Gone are the days when startups would take years to get visibility and prosper. Today, a startup can easily reach out to hundreds of thousands people and flourish without having to spend a huge sum - but only if it knows how to make the best use of the Web and various free services available online.
Bengaluru-based Chumbak, which is widely known for producing quirky products - from fridge magnets to eccentric boxer shorts - is one such example.
Founded in March 2010, the startup has progressed and expanded multifold in the last three years, and their founders credit the Web and Google Adwords for where they are today. "The Web is a startup's best friend," says Vivek, co-founder, Chumbak, adding, "AdWords is pretty cool as it helps us reach out to consumers we physically can't go to and say come in and buy."
The company's success story spread across the borders, and consequently, it was contacted by a California-based company Enso, which was working with Google to create a case study video on how companies worldwide used Google services and made the Web work for them. They were looking for businesses that had a compelling business, web and human story.
Three companies worldwide got selected and Chumbak was one of those three. "We got shortlisted and had a couple of rounds of interviews with them on Google Hangouts and over a course of a week, they had spent many hours getting to know us and what we did at Chumbak. A week later, we got an email saying that we had been selected and we would be one of the 3 companies worldwide that would be a part of the Google case study," said Chumbak in a blog post.
Below is the case study video. Watch the video to see how the founders of Chumbak conceived the idea of this offbeat startup and how they used the Web to create a niche market and fly high.
####
Comments
0 comment