In the evolving world of activewear, brands are pushing the boundaries of design to merge style with functionality. Every brand is bringing a unique approach to creating workout gear that looks great and performs exceptionally.
Prithvi Bhagat, founder, STRCH India, emphasizes the brand’s commitment to harmonizing fashion and function. “We believe that fashion and function are not mutually exclusive,” Bhagat explains. “We create activewear that excels in performance during your toughest workouts while making you feel confident and stylish.” The brand is dedicated to innovation and inclusivity, aiming to offer the softest and most comfortable workout wear. This ensures that their clothing not only supports an active lifestyle but also makes a statement. “Whether you’re hitting the gym or running errands, our activewear is designed to keep you moving, feeling great, and looking even better,” Bhagat adds.
The brand’s mission is to revolutionize the activewear industry by bridging the gap between style and performance. “Activewear should empower you to perform at your best while expressing your personal style,” Bhagat notes. “Our clothing is designed to be both functional and fashionable, because we believe you shouldn’t have to choose between the two.” STRCH’s gear is crafted to move with you, providing comfort and confidence whether you’re pushing boundaries or finding your flow.
On the other hand, Krishna Chandak, co-founder, TEGO, highlights the growing demand for versatile apparel that fits seamlessly into various aspects of daily life. “We see that our consumers are increasingly looking for versatile apparel,” Chandak says. “This demand makes it imperative for us to create products with diverse use cases.” TEGO is at the forefront of integrating emerging technologies and new fabric developments to design apparel that combines high performance with aesthetic appeal for everyday wear.
Chandak elaborates, “With advanced tech and natural fiber integration, we aim to deliver durability, performance, and style.” TEGO’s approach focuses on enhancing natural fibers to create activewear that not only performs well but also maintains a stylish look. This innovative approach ensures that their apparel meets the needs of modern consumers who seek functionality without compromising on fashion.
By focusing on comfort, durability, and aesthetic appeal, these brands are setting new standards in the activewear industry, proving that you don’t have to sacrifice style for functionality or vice versa.
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