Lim Young-woong Leads June's Brand Reputation Rankings, Check Full List

The brand reputation rankings for advertisement models for June have been made public by the Korean Business Research Institute. Lim Young-woong is ranked number one on the list, followed by well-known actor Kim Soo-hyun at number two, and newcomer Byeon Woo-seok at number three. The rankings were generated by analysing customer behaviour using large amounts of data collected between May 6 and June 6.

To determine each star’s overall brand reputation index for June, the Korean Business Research Institute assessed the popular advertisement models’ engagement, media, communication, and social values.

This month’s top performer was Lim Young-woong, with a brand reputation index of 2,430,445, up 59.33% since May. Lim Young-woong recently released two new songs titled Warmth and Home. The gospel-infused song Warmth became the breakout smash, with a short film music video involving actors Ahn Eun-jin and Hyun Bong-sik.

Kim Soo-hyun, meanwhile, finished the month in second place with a brand reputation rating of 1,833,487. He recently starred in Queen of Tears, which debuted at the top of the charts and remained there for three months. It received a 13.1% preference rating in April, making it one of just 11 dramas to reach the 10% level. With a final national rating of 24.9%, the drama broke all previous ratings records for tvN.

Third-place finisher Byeon Woo-seok had a brand reputation index of 1,378,936. Following his lead role in the recent smash drama Lovely Runner starring Kim Hye-yoon, he saw a notable surge in popularity.

Soccer player Son Heung-min finished fourth with an overall brand reputation index of 1,343,641 for the month of June.

With a remarkable 250.48% rise in his score since May, Gong Yoo completed the top five with a brand reputation index of 1,100,441. Gong Yoo recently appeared in the sci-fi film Wonderland, which also stars Park Bo-gum and Bae Suzy.

Here are the top 30 for this month:

1. Lim Young-woong

   Kim Soo-hyun

   Byeon Woo-seok

   Son Heung-min

   Gong Yoo

   IVE

   Lee Jung-jae

   Ma Dong-seok

   Son Suk-ku

   ASTRO’s Cha Eun-woo

   BTS

   Yoo Jae-suk

   SEVENTEEN

   BLACKPINK

   ILLIT

   aespa

   Girls’ Generation’s YoonA

   Lee Byung-hun

   Kim Hye0-yoon

   Lee Chan-won

   LE SSERAFIM

   IU

   Kim Yuna

   Park Eun-bin

   Lee Hyori

   Kim Hye-soo

   Baek Jong-won

   Jung Hae-in

   Song Kang-ho

   Park Bo-gum