Capri Sports announced its dedicated commitment on Children’s Day to enhancing sports accessibility for young girls in marginalized communities. A significant investment exceeding INR 5 crore will be strategically directed towards initiatives under the transformative ‘Beyond the Scorecard’ program, designed to break barriers, provide valuable life lessons, and forge a strong link between education and sports.
While women stand as the strongest pillars of growth in any community, their potential and development are hindered by limited access to crucial facilities such as education, sports, and health.
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Recognizing the direct correlation to employment opportunities, quality of life, and equal participation in household decisions, Capri Sports emphasizes the need for investing in gender equality and creating level playing fields for fundamental areas of personal development. By integrating sports into the educational framework, they aim to create a seamless connection that not only enriches academic experiences but also fosters holistic development among young girls in marginalized communities.
They also aim to achieve this transformative goal through partnerships with various organizations, starting with a pivotal collaboration with Project Khel.
Operating in Uttar Pradesh, Project Khel touches the lives of over 500 low-income children through interventions at schools and tournament participation. Their theme-based curriculum, facilitated by trained professionals, utilizes sports as a tool to impart life skills and promote healthy gender dynamics, emphasizing communication, problem-solving, and emotional regulation.
With the support of Capri Sports, Project Khel will extend its reach and positively impact even more children, fostering empowerment and inclusive development.
Looking ahead, Capri Sports aims to forge partnerships with additional organizations and initiatives that share the vision of utilizing sports as a catalyst for the holistic development of young girls and women, enabling them to thrive and become empowered contributors to society.
Jinisha Sharma, Director at Capri Sports, expressed her enthusiasm, stating, “At Capri Sports, we believe in the transformative power of sports to instill essential life skills and values. Our commitment extends beyond financial investments, focusing on creating sustainable partnerships for a lasting impact. Access to sports for young girls transcends mere play; it is the gateway to empowerment, education, health, and societal transformation. It illuminates a path toward a brighter, more inclusive future, ensuring every girl has the opportunity to thrive and contribute meaningfully to her community and beyond.”
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