The focus of the jingle, written and composed by Rizwan Siddiqui, is to "repackage Akhilesh as a youth icon, on his personality rather than the promises netas make during elections".
“Akhilesh himself was not too involved in it but he did have some suggestions after he heard the first version of the song. His suggestion was to have local instruments of UP in the audio track to make it earthy and connected, and have a Bhojpuri version too," Rizwan says.
Rizwan is quick to highlight that he designed the advertising campaign for the BJP during the Delhi elections in 2013, adding that he had also made such films for the Congress in the past. An art director and filmmaker, Rizwan's film Khaleel Khan Ke Faakhtey was showcased at the London film festival and Osian recently.
An LLB from Lucknow University, Rizwan worked with several top-end advertising agencies in Delhi and Mumbai before returning home to Lucknow for its "easy lifestyle and kebabs".
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