The era of AI means you will be seeing a lot of AI-generated content and videos on the internet that may be hard to differentiate from the real ones. However, Adobe is coming to rescue the creators with its free AI tool called Adobe Content Authenticity.
Many artists and visual producers have feared the emergence of AI tools freely using their content and morphing into its own label. But Adobe wants to protect such instances, for which this free AI tool promises to keep the original identity of their work alive.
AI Tools Posing Concerns
Adobe has adopted a slew of AI features into its products like Photoshop and LightRoom among others. These AI tools are there to help creators simplify their tasks and give them enhanced results. But the availability of AI tools for free on the internet means these creators need a solid watermarking label that keeps their content safe and not run the risk of being exploited by various tools.
We have seen other platforms bring AI-labelling so that both creators and the public are aware about the origin of the image or a video. Meta and OpenAI have their AI-powered video tools where some can even support audio. Now, if there is no label in content made using these tools, people might find it hard to say if the content was created or edited.
Platforms like X have also introduced AI tools using the Grok AI chatbot, which lets you create images that look very life-like with real people involved in the equation. Adobe’s free AI tool promises to help people identify between the real and the AI created/edited.
Having said that, the tool will be available through its paid products like the Creative Cloud, which may not be appealing to the regular users but for creators, it could be the difference between keeping their content safe and being manipulated.
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