BMW is the first carmaker to offer every aspect of choosing and buying a car online.
BMW Retail Online, which goes live on Friday, can take care of everything from configuration to financing and has been developed due to growing consumer trends.
Confidence in the web as a platform for big ticket purchases and as a resource for the decision making process has never been higher. According to BMW's data, 97% of car buyers now turn to the web rather than a car dealership for help.
However, help from a real-life expert is just a click away. Consumers will be able to video chat with or email BMW staff members.
Ian Robertson, Member of the Board for Sales and Marketing, said: "We are the first car manufacturer to offer a digital sales solution for the entire product range and the full end-to-end buying or leasing process online. Now, the customer can do it all from the comfort of their home. The integration of the BMW Genius via live chat and retailer messaging functions where the customer is able to get personalised support in real time, makes this system unique and a new benchmark for the automotive industry."
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