Tata Motors to launch its small car Nano on March 23

Mumbai: Tata Motors said on Thursday it would launch its Nano, slated to be the world's cheapest car, on March 23 and accept bookings from the second week of April.

The car expected to be priced around Rs 1,00,000 was unveiled in January 2008 and was scheduled to go on sale last October, but problems with the main plant location delayed the launch.

Since its unveiling on January 10, 2008 the Nano has evoked unprecedented interest with its website having recorded over 30 million hits in the past one year.