Start the follow-up mail with reference to the date and time of your last conversation or meeting in the follow-up mail and if the day mentioned is before yesterday then it is always advisable to mention the date.
Mention the time pertaining to the specific correspondence. Examples: "This mail is with reference to our meeting yesterday morning" or "This mail is with reference to our telephone conversation on 12th November afternoon". This first line will convey the message that you are following up on a meeting or a conversation.
Keep the follow-up contents precise, simple, and short. The reason being, it will avoid lot of grammatical errors or unnecessary word usages. A simple and short mail will generate interest in the reader to go through the contents. One of the most important aspect of communication is that the reader should be able to comprehend your message and should feel that they should revert on the same terms. This will also mean that you are highly focused and professional in your approach.
Mention the subject of discussion. For example: "We discussed about the price of the marine jug that you were keenly interested in buying and I had mentioned the price".
Write the next line of the main content "Follow-up". It is usually advisable to use the word "follow-up". Example: "My mail is a follow-up on that discussion". Here, you have passed the message that you are following up.
Encourage your client with their feedback and interest on the next line.. Example: " I would be grateful if you can help me with your view/feedback/interest on the subject/matter/item."
Provide the time of your availability on the phone or personal meeting. Example: "You can call me or meet me at/in for the same." If the meeting or a call is not possible then all you need to ask your client is to "Revert": "Kindly revert at the earliest with your feedback/assumed price/view"
Provide suggestion on the subject of discussion. The basic Idea is to create a rapport with the client.
All this practice should boil down to one single point: achieve your purpose and get the work done for your client.
Reserve a single line for future prospects has to be mentioned along with a little humility: " I look forward towards a wonderful business relation with you in times to come."
Close the mail with this single line: "I sincerely appreciate your time and patience."
Close the follow-up mail with "Thank you, and Best Regards."
Make sure to enclose your name and address with a telephone number on which you can be contacted.
Mention the hours when you can be contacted.
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