An Augmented Reality (AR) platform, which lets you try on clothes, jewellery and more on-screen, TRIALAR, developed by city-based entrepreneurs Hemanth Satyanarayana and Pavan Kosaraju of Imaginate Software Labs has bagged an invitation to the global programmes Start-Up Chile which includes an equity-free seed capital of $ 40,000.The product which does away with the necessity to make a beeline for the trial room was also listed in the MIT TR 35 list of young innovators from India in March this year.Being selected as a participant in the Start-Up Chile programme was a tough call. “We got selected from among 650 applicants from 53 different countries for the fourth generation of Start-Up Chile,” said Hemanth Satyanarayana.The final list announced by Start-Up Chile lists 100 entrepreneurs from 25 different countries to set up their operations in the country with the seed money.The international programme is an initiative of the ministry of economy of the Chilean government as well as Corfo to attract high-potential early stage startups to the country.“The pre-requisite of the programme is that the CEO of the company be based out of Chile for a period of six months.Imaginate will start its office in Chile and we are looking at product development to suit the Chilean retail sector.Our target is to technologically enable Augmented Reality and Virtual Reality based services for fast-moving consumer group companies in Chile,” says CEO of the company, Hemanth.Under the programme, the companies can choose to setup their premises in Chile and employ local talent to generate employment opportunities.The companies can extend their operations for one month after completing the six-month tenure.“The seed capital covers all the expenses including travel and infrastructure.We are looking at the possibility of establishing a profitable business model in the country to bring AR to Chile,” says Hemanth.The only start-up venture to be selected from Andhra Pradesh, India was among the most widely represented countries. Among the companies selected, a large selection was awarded to the ecommerce industries, followed by IT and enterprise software and social media and social networks.
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