THIRUVANANTHAPURAM: For the Tourism Department, Onam is yet another occasion to showcase the land’s culture and heritage before a globe-trotter. No wonder it has taken up a floral route this year to reach the virtual audience. An innovative ‘pookkalam’ or floral design welcomes one to the website of the Kerala Tourism Department. The colourful flower-bed is made of 600 mindboggling video clips about Kerala, from the traditional Onam cuisine and the enchanting backwaters to the ayurveda and calm beaches of Kerala. The virtual ‘pookkalam’ has been posted on the Kerala Tourism website (www.keralatourism.org). The online flower decoration(http://www.keralatourism.org/pookkalam/pookkalam.php) offers a captivating tour through the diverse and fascinating facets of Kerala. Every click on a petal in the ‘pookkalam’, conceptualised and designed by Invis Multimedia, Thiruvananthapuram, takes the visitor through scenic destinations, different tourism products, cultural events, traditional cuisines and social facets. According to the Tourism Department, the video collection is aimed at giving a complete feeling of being in Kerala for the e-visitor. In a statement here, Tourism Minister A P Anilkumar said that apart from sharing the visuals from homeland with the non-resident Keralites by giving a virtual journey through video clippings, the government also wanted to take this unique experience to the whole world, especially to the prospective visitors. “It is going to be as tasty as a sumptuous Onam feast,” he said referring to the virtual ‘Pookkalam’. There are more than 600 videos on the list of thump images on the ‘pookkalam’, including the snakeboat races in Alappuzha and Aranmula, the majestic Thrissur pooram and even recipes of more than 30 traditional dishes. There are also video clips of more than 200 destinations in God’s Own Country. Each thump image is linked to a corresponding video that the user can open with a double click.
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