Kadal: Why audio was released before scheduled date?
Kadal: Why audio was released before scheduled date?
The popularity of the two promo songs prompted the makers to release the songs online to media stores.

The audio launch of the film 'Kadal' has created waves around the world already. Sony Media Entertainment, who hold the audio rights of the film created a record on December 16 by releasing the album two days ahead of it's official release day.

The popularity of the two promo songs - Elay Keechan and Nenjukulley prompted the makers to release the songs online to media stores.

"There was a terrific buzz and unbelievable advance booking orders for 'Kadal' album, so we decided to advance its release by two days and get a huge opening during the weekend" said a spokesperson from Sony. Ever since the appearance of "Nenjukulley" on MTV Unplugged, all eyes have turned to the AR Rahman's album. Now that the final release is out, we are already seeing rave reviews about 'Kadal'. The Mani Ratnam film has Gautham Karthik and Thulasi Nair in the lead roles. Vairamuthu and Madhan Karky have penned the lyrics.

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