KOCHI: Expanding its operations to Kerala, long seen as a traditional gold market, diamond jewellery brand Gili has opened its exclusive showroom, ‘Gili World’, in Gold Souk Grande. This is the 24th Gili store in the country and the first in Kerala. The store marks a new phase of aggressive expansion in the region. With this, Gili will now make available a much wider selection of its exclusive diamond jewellery collections, ranging from ethnic and traditional styles to contemporary designs to consumers in Kerala. Gili offers a product range with marvelous designs featuring a blend of Indian and western nuances that enhance and accentuate the beauty of the wearer. The high quality, fine finished, machine-made, branded, diamond-studded, designer jewellery uses small, well cut, good quality diamonds.A company release stated, “The increasing popularity of diamond jewellery which is sophisticated and contemporary indicates that the young and upwardly mobile consumers here are as evolved as their counterparts in any big metro. We are foraying into newer territories this year.
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