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The National Football League (NFL) is facing backlash over its latest promotional video, which features Taylor Swift. The singer-songwriter, who attended several games owing to her relationship with Kansas City Chiefs tight end Travis Kelce, has been highlighted multiple times in the new video.
Although Swift’s presence at the last season has reportedly boosted the sport’s visibility, her repeated appearances in the promo video have sparked criticism from some fans. This comes just before the season opener, where Kelce’s team, the reigning champions, will face the Baltimore Ravens.
Released recently with the caption, “Football is back this week,” the video showcases highlights from the previous season, running from September of last year to February this year. Swift makes five appearances, according to The Daily Mail and many prominent NFL players including notable quarterbacks Brock Purdy and Joe Burrow didn’t appear.
FOOTBALL IS BACK THIS WEEK ???? ???? pic.twitter.com/YVR8kbZnfm— NFL (@NFL) September 2, 2024
This heavy emphasis on Swift, amid her high-profile relationships and media coverage, contrasts sharply with the absence of other significant players, leading to mixed reactions on social media.
One user commented, “Listen, I’m not hating on Taylor Swift, she’s great, but it’s just so annoying that the NFL wants to put her in this video 5 times and have ACTUAL PRIMETIME PLAYERS like Joe Burrow, CJ Stroud, Justin Jefferson, Sauce Gardner, etc. shown ZERO TIMES. Like. What. It’s football.”
Listen I’m not hating on Taylor Swift, she’s great, but it’s just so annoying that the NFL wants to put her in this video 5 times and have ACTUAL PRIMETIME PLAYERS like Joe Burrow, CJ Stroud, Justin Jefferson, Sauce Gardner, etc. shown ZERO TIMES. Like. What. It’s football. https://t.co/ivIUCZ4cU2— ???????????????????? (@Kennyyylol) September 3, 2024
Another questioned, “Genuine question, why is Taylor Swift shown more times in this video than anyone in your league?”
Genuine question, why is Taylor Swift shown more times in this video than anyone in your actual league?— Parlay University (@UofParlay) September 3, 2024
One viewer pointed out, “Taylor is in this montage more than any player.”
Taylor is in this montage more than any player ???? https://t.co/Q1xOqA5hmj— holls ⸆⸉ (@holltoleratesit) September 2, 2024
This video shows 2023 NFL MVP Lamar Jackson 1 time, and Taylor Swift 5 times https://t.co/qyyTHeHWa1— Michael Nania (@Michael_Nania) September 2, 2024
“We WERE excited.. but then showing someone’s gf 5x makes us all cringe,” someone remarked.
We WERE excited.. but then showing someone's gf 5x makes us all cringe.— WeAreLosingAmerica (@MollyDesign8) September 3, 2024
“Taylor Swift makes 5 appearances. Disrespectful to the men who have spent their blood, sweat and tears making it to the top of the NFL, only to be ousted for a pop star who merely dates a player,” another user said.
Taylor Swift makes 5 appearances.Totally disrespectful to the men who have spent their blood sweat and tears making it to the top of the NFL, only to be ousted for a pop star who merely dates a player— Micah Toole (@toole_micah) September 4, 2024
In September 2023, Swift and Kelce confirmed their relationship as she attended her first Chiefs game. They were later spotted holding hands at Saturday Night Live.
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