With Rs 50 Crore In Bag, Premalu Is 2024's Unexpected Box Office Sensation

On February 9, Premalu, which starred Naslen and Mamitha Baiju in the key parts, was released in theatres. Premalu, directed by Girish A. D., who gained recognition for his work in Thanneer Mathan Dinangal, is Bhavana Studios’ fifth production. This is Girish’s second film as a filmmaker and his third project with Naslen and Mamitha. It’s important to note that Super Sharanya, Girish’s second film, featured Naslen and Mamitha on screen together previously.

On its thirteenth day of release, Premalu has reportedly crossed the coveted Rs 50 crore mark worldwide, duplicating the incredible box office success of Romancham in February of last year, according to industry tracker Forum Reelz. This phenomenal hit film has captured the attention of Malayalam moviegoers throughout the globe, signifying yet another significant achievement in its remarkable trajectory.

The film has become the first one from Malayalam cinema to cross the Rs 50 mark this year. The excellent reviews and positive word of mouth the movie has had from critics and viewers have helped it do very well at the box office on its second weekend. The romance drama ended up being 2024’s biggest Malayalam hit so far, albeit unexpectedly. On its first day of release, Premalu made over Rs 1 crore at the box office even though it wasn’t a star-driven film.

Althaf Salim, Shyam Mohan M, Akhila Bhargavan, Meenakshi Raveendran, Sangeeth Prathap and Shameer Khan are among the cast members of Premalu. The movie centres on Sachin, an engineering graduate whose shyness and insecurity prevent him from showing his love, leading to his college crush rejecting him. He decides to complete his studies in the UK after returning to his hometown. He chooses to accompany his friend to Hyderabad to enrol in GATE coaching, nevertheless, things do not go as planned. His life abruptly changes at a wedding when he runs into IT specialist Reenu. He makes every effort to win her over.