Google-owned popular online video sharing and social media platform YouTube has announced new policies that will require creators to disclose when they have produced altered or synthetic content that appears realistic, including the use of generative AI tools. These policies also include measures for the removal of deepfakes.
“Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform. But just as important, these opportunities must be balanced with our responsibility to protect the YouTube community,” YouTube said in a blog post.
According to the Google-owned paltform,AI’s powerful new forms of storytelling can be used to generate content that has the potential to mislead viewers—particularly if they’re unaware that the video has been altered or is synthetically created.
To address this concern, over the coming months, YouTube introduce updates that inform viewers when the content they’re seeing is synthetic. “Specifically, we’ll require creators to disclose when they’ve created altered or synthetic content that is realistic, including using AI tools,” the video sharing platform said.
When creators upload content, YouTube will have new options for them to select to indicate that it contains realistic altered or synthetic material. For example, this could be an AI-generated video that realistically depicts an event that never happened, or content showing someone saying or doing something they didn’t actually do.
This is important in cases where the content discusses sensitive topics, such as elections, ongoing conflicts and public health crises, or public officials. The company warned that creators who consistently choose not to disclose this information may be subject to content removal, suspension from the YouTube Partner Programme, or other penalties.
The company will inform viewers that content may be altered or synthetic in two ways.
A new label will be added to the description panel indicating that some of the content was altered or synthetic. And for certain types of content about sensitive topics, we’ll apply a more prominent label to the video player.
“There are also some areas where a label alone may not be enough to mitigate the risk of harm, and some synthetic media, regardless of whether it’s labeled, will be removed from our platform if it violates our Community Guidelines,” the company informed.
Content created by YouTube’s generative AI products and features will also be clearly labeled as altered or synthetic.
In the coming months, YouTube will make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice, using our privacy request process.
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