New Delhi: Online marketplace Snapdeal has launched a new visual search tool to make product discovery easier for shoppers.
findmystyle.in- the new tool filters the wide catalogue of apparels and footwear to show the most relevant products without the traditional way of using filters like keywords, brands, price, etc.
The tool is based on computer vision and machine learning algorithms to simulate behavior of a salesman in store addressing customer needs.
The products are automatically curated into styles using images and then matched for pattern, colour or design.
findmystyle.in presents men and women category for fashion products; further divided into five sub categories.
Recently, e-commerce site Flipkart also launched a similar product discovery tool for mobile search. It curated the product list based on images of fashion items uploaded by users, and further refine it in terms of pattern, colour, or design.
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