New Delhi: Indian restaurant search service provider Zomato that recently acquired US-based rival Urbanspoon for about $50 million is now planning to expand its business into food orders, says a TechCrunch report. The company reportedly has plans to start its new service in India next month.
According to the report, Zomato's new food delivery service will let customers across the country order food directly from this platform starting March 16. The company is said to have partnered with 2,000 restaurants for the same.
The Gurgaon-based company "expects to reach 10,000 supported restaurants nationwide within a few months of the service's debut," TechCrunch quoted Zomato CEO and co-founder Deepinder Goyal as saying.
Zomato plans to roll out the new service in other markets where it has a strong presence once the service is established in India.
Contrary to the popular system wherein on-demand food services pass the confirmed orders to restraunts, Zomato has adopted a different approach. That is restaurants who have partnered with Zomato will manually accept each order from a Zomato user before it is processed.
To faciliate the process, Zomato has provided restaurants with iPads equipped with an app that converts the tablet into an order hotline from Zomato.
"Zomato plans to make money from this new service via cut of each order, but the exact size of its fee will be based on feedback from customers directly. In the case of a five star rating, Zomato will take a 7.5 per cent commission fee, but that cut will rise to a maximum of 15 per cent for the lowest customer feedback," said the report.
Founded in 2008, Zomato is currently valued at around $660 million.
Comments
0 comment