BigBasket Apologises After Woman Praises Ice Cream-Sanitary Napkin Combo, Internet In Splits

When an order goes wrong, most of us immediately turn to customer service for help. However, in today’s digital age, frustrated customers often take their complaints to social media to call out a company. But amid the complaints, there are moments when e-commerce platforms earn praise for their thoughtful gestures. Recently, a woman, Amirtha Murugesan, praised the quick grocery delivery platform, BigBasket.

Murugesan praised the grocery delivery service for offering sanitary napkins and ice cream in a combo. She shared a screenshot of the combo pack on social media, giving BigBasket a nod for their clever idea.

“Well played, BigBasket,” she wrote and tagged the company.

Many users jumped into the comments to applaud BigBasket’s creative combo, with some praising the marketing genius behind it.

One user humorously remarked, “This combo pack is the e-commerce version of “I feel you girl.”

Another chimed in, saying, “Oh man, this combo has unbeatable problem-solving capability.”

“This is a category manager who understands women,” someone else expressed.

Another user quipped, “Born to be boyfriend forced to be product manager,” while someone else called it a “mastermind marketing plan.”

But just when the praise was pouring in, the most unexpected thing happened – BigBasket didn’t catch the compliment. Instead, the platform misinterpreted her post as a complaint. In response, BigBasket apologised and asked for her contact details to resolve a problem that didn’t exist.

“We regret the inconvenience caused. Could you please help us with your registered contact number via DM? We’ll do our best to sort this issue out,” Big Basket wrote.

This interaction quickly gained traction, with users finding humour in the misunderstanding. Some responded with laughing emojis, while others pointed out that BigBasket’s reply was likely automated, urging the company to read the post more carefully.

One user humorously called out the company’s response, writing, “bruhhh she is praising you wtf why are you sorry.”

Another quipped, “Bot life is so awkward.”

Someone else chimed in with, “Bestie they praising youuu,” while another took a playful jab by comparing the company to a boyfriend: writing, “bina kisi vajah ke sorry bhi bolraha hai ‘boyfriend’ fr (Apologising for no reason, just like a ‘boyfriend’ for real).”

Did you find this misunderstanding by BigBasket hilarious?