Luxury car manufacturer Mercedes-Benz continued its focused network expansion strategy by foraying into yet another Tier II market, Thrissur. Mercedes-Benz inaugurated Bridgeway Motors Thrissur, a state-of-art 3S facility in one of the most important emerging markets in Kerala. This 3S facility is located in the automobile hub of Thrissur providing easy access and convenience to customers from nearby areas.
Speaking on the occasion, Mr. Roland Folger, MD & CEO, Mercedes-Benz India said, “We believe in the India growth story and firmly underline the fact that Tier II markets like Thrissur will be future growth drivers for the brand. We are glad that our network expansion strategy is bearing fruits and we have been able to penetrate to newer markets and unlock their potential. Mercedes-Benz has been successful in offering luxury experience to customers beyond the established metros and hence, cement our position as the luxury marquee with the most comprehensive network presence. South India continues to remain one of our key markets and will witness continued network expansion and focused growth."
Mr. Folger further added, “2017 has been a successful year for Mercedes-Benz as we launched 12 new products and will inaugurate 12 outlets across India, Thrissur being the 8th inauguration as a part of our ‘Go to customer strategy’. We have been expanding into new as well as established markets pursuing our customer centric approach, and this world-class luxury dealership in Thrissur is a result of this. There is a burgeoning demand for luxury cars in Kerala and Mercedes-Benz aims to capitalize this by offering a superlative product and service range. We are confident that together with our partners Bridgeway Motors we will be able to provide our customers an unmatched luxury experience that would enthrall the patrons of the Star."
Bridgeway Motors, Thrissur is spread over cumulative area of 16,000 sq. ft. where up to five cars can be displayed. The facility was built with an investment of Rs 7.5 Crore in only five months. The facility is staffed with 37 trained technicians who are equipped with the latest tools and equipment to service all the existing and forthcoming models of Mercedes-Benz.
Ajmal Abdul Wahab, Managing Director, Bridgeway Motors said, “It gives us immense pride to deepen our association and be a part of the expansion journey of Mercedes-Benz India in Kerala. Bridgeway Motors, Thrissur is equipped with luxury elements aiming to deliver a world-class service, synonymous with Mercedes-Benz. The convenient location backed by top-notch infrastructure will make this is a landmark of luxury retail in entire of Thrissur. The luxury car segment growth in Kerala is on a rise, and customers have shown keen interest in Mercedes-Benz and with this new facility, we will be able to cater to that growth story."
Mercedes-Benz India has wide spread reach in the country among luxury car brands with 90 outlets in 44 cities. The strategic network expansion drive not only enables the brand to reach out to every potential customer but also serves the existing customer base by providing them the best from the world of Mercedes-Benz.
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