India’s leading media conglomerate Network18 is expanding its Mission Paani campaign to include Swachhta as well and will hold a grand 8-hour telethon as part of its Mission Swachhta aur Paani on November 19, World Toilet Day, to mobilize India for better sanitation.
Mission Swachhta aur Paani, an initiative by News18 & Harpic, is a movement that upholds the cause of inclusive sanitation where everyone has access to clean toilets. It advocates equality for all genders, abilities, castes and classes and strongly believes that clean toilets are a shared responsibility.
The telethon will showcase India’s sanitation journey so far and the road ahead for the next five years that will endeavour to bring about a behavioural shift ensuring clean and hygienic toilets. It will bring together government leaders, celebrities, change-makers, sanitation workers and thought leaders from across India with the promise of leaving no one behind.
This World Toilet Day, 19th Nov, join #MissionSwachataOrPaani Telethon, a @harpic_india & @cnnnews18 initiative, as the biggest names come together to join hands for one mission – inclusive and sustainable sanitation for all. #Harpic pic.twitter.com/c5aE9QczE5— Mission Swachhta Aur Paani (@SwachhtaPaani) November 16, 2022
Lack of adequate access to water is a key barrier for several homes in maintaining cleanliness and hygiene of their toilets. Harpic Network18 Mission Swachhta aur Paani has made consistent efforts to draw people’s attention towards this critical issue. The Paani Anthem launched in 2020 showcased children as protagonists to successfully drive the message of Swachhta.
With the support of Government of India, Harpic also launched India’s first-ever ‘Sanitation for All Pledge and Preamble: Clean Water, Sustainable Sanitation’ at the Mission Paani Sanitation Forum in 2021.
Additionally, with the launch of World Toilet Colleges across India, Harpic is working towards improving the socio-economic standard of sanitation workers by putting in a robust ecosystem, equipped with the right machinery and formal training that allows better employment opportunities for the community.
Tune into the live telecast of Mission Swachhta aur Paani telethon on CNN-News18 12pm onwards on November 19, 2022. To access the digital stream, click here.
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