Apple is probably the only tech company that has not been public about its work in the field of artificial intelligence (AI) but that could change in the coming months, as the brand seems intent on getting everyone’s attention towards its work in this area. Reports talk about multiple research papers that highlight the work Apple is doing or at least planning in the AI arena.
The details in the papers suggest Apple wants to bring on-device AI technology that could be a big game changer for the industry. In fact, Apple might be working internally to make large language models (LLMs) run on iPhones and iPads, something that could be made possible thanks to the A-series and M-series chips, respectively.
The biggest weapon needed to develop AI is data and Apple doesn’t have it available in abundance, so it is understandable that the company is seeking hardware advancements to make AI push the envelope for its customers. Having a capable AI model also enables Apple to build a new-gen Siri that is as efficient and resourceful as Google Assistant or Alexa.
Many people have suspected that Apple staying away from this segment is invariably linked to its closed working process, something that we have become accustomed to over the years. After all, nobody knew what the company was doing to compete in the mixed reality space, and by 2024, it might have the best (yet expensive) product out in the market.
There is a reason why Apple’s announcements get everyone’s attention, be it removing the headphone jack from iPhones, or bringing the dynamic island notch for a versatile notch on the screen. But the stakes are much higher this time, and hopefully the rumours Apple GPT has the nous and expertise to rival ChatGPT and others.
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