As La Liga teams makes their final preparations to be ready for football to return in Spain, a few tweaks are being made for behind the scenes - new broadcast experiences that will be part of the remaining eleven match days of the 2019/20 season.
Due to the unprecedented situation caused by the COVID-19 pandemic, La Liga matches will look and sound different than they did before the league was postponed.
The innovations have been implemented in two main areas - virtualisation of stands and fan audio as well as new camera positions and the images they will offer to viewers.
“We have made these broadcasting changes so fans can enjoy La Liga,” said La Liga President Javier Tebas.
“We work with global partners to offer a great viewer experience. We are in an exceptional situation, but for us it has been important to be able to adapt and offer a compelling, cutting-edge broadcast to our fans.”
VIRTUALISED STANDS AND FAN AUDIO FOR TELEVISION BROADCASTS
The biggest change for the return of the competition is the virtualised broadcasting that La Liga will offer to international broadcast partners, which will allow matches to be seen in an attractive way that closely resembles how they looked and sounded before the competition was postponed.
For these broadcasts, the stands will be virtualised and will always offer to-scale images of seated fans wearing the colours of the home club. To develop this digital experience, La Liga collaborated with Norwegian company VIZRT, which also works with other European leagues.
In moments when the game is stopped, this image of fans can be transformed into a canvas that matches the colour of the home team and will carry institutional messages among other offerings.
This innovative broadcast will also feature virtual sound, which has been obtained through collaboration with EA SPORTS FIFA, in a project called Sounds of the Stands. Through this, the audio library of La Liga official sponsor EA, which was recorded in real stadiums, has been used and has been digitally adapted so that it can be implemented in real time during the match. It will be adapted to the flow of the game as certain situations occur, such as a goal or a foul, creating what is known as Atmospheric Audio.
The match itself will also be seen differently due to new camera positions.
Some cameras will shift their location to positions where they would previously have affected the sightline of fans in the stands. Among other examples, the aerial camera will modify its flight path to offer new shots, the bench camera will be moved to the opposite stand, while robotic cameras will be used in the tunnel for reasons of health safety.
All of these changes, which will be maintained as long as matches have to be played behind closed doors, continue La Liga's commitment to bring fans at home the best experience.
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