New Delhi: A lot can change over the course of two weeks, especially if you are Tiger Woods. Over the last fortnight, the 33-year-old golf superstar has gone from being one of the world's most private famous persons to being a global butt of jokes.
He's not only lost sponsors but also lost face, mostly because of his own extra-marital encounters but partly also because of the incessant coverage of his affairs by a sensation seeking media.
From the moment Tiger reportedly fought with his wife and crashed his car into a tree the media has had a field day.
News reports so far have come out with details of 13 women linking themselves to Woods and that's not all. Late night comedy shows have also jumped on the story.
Faced with intense media scrutiny, Woods, has appealed for privacy, but there are many who feel that he should be ready to face the heat since he is one of the world's most recognisable public faces.
Hollywood public relations veteran Howard Bragman sums up the media's obsession with the Tiger story perfectly, saying, "Celebrity media is a business, and while Tiger's business is going under, the media is doing beautifully."
But the big question is whether the goilfer really deserves to be judged in this way. His golfing achievements seem to have been forgotten. Unlike Hansie Cronje, Tiger didn't fix cricket matches, unlike Marion Jones, Tiger didn't take performance enhancing drugs to win Olympic medals and unlike Andre Agassi, Tiger didn't lie to his governing body about a failed drugs test.
Comments
0 comment