There is hardly anyone who wouldn’t like to be a part of the huge wave that yoga has become lately – and the indigenous Khadi has joined the party in a big way. The Khadi & Village Industries Commision (KVIC) has launched a specially designed yoga wear collection made from khadi i.e hand-woven and hand-spun cotton. And their timing is brilliant too, with the launch happening right beforeJune 21, which is International Yoga Day.
The collection with the brand name Yogasutra will consist of a unisex yoga wear top and bottom, a gamchha (which is a super soft, cotton napkin) and a mat. The yoga wear will be available in retail outlets across the state of Gujarat but for those who do not reside here, the collection will also be sold online on Amazon.
Sanjay Hedaoo, director of KVIC Gujarat said, “KVIC is always keen to promote Khadi through its innovative usages and yoga wear is the need of the hour. With growing awareness about the benefits of yoga, especially among urban Indians, it was only natural that we introduce the yoga wear.”
Hedaoo added that yoga is perhaps the only stream that does not have specific clothes that would suit the modern practitioner and that was the major factor towards creating this line.
Interestingly, the responsibility to develop this line was given to Ahmedabad-based entrepreneur Shailini Sheth Amin, founder of Moral Fibre Fabrics, a company that engages local artisans in producing trendy and eco-friendly Khadi clothing. “Yoga wear is an innovation and we have taken utmost care to ensure that the yoga practitioner is fully comfortable and enjoys his or her sadhana. While yoga helps integrate the mind, body and soul, Khadi apart from being eco-friendly, supports sustainability of the people and the planet,” Amin said. They have currently created 1000 units of each product but are optimistic about producing more.
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